A highly practical one-day course teaching marketing professionals how to structure precise AI prompts to generate campaign-ready copy, visuals, and presentations.
Marketing teams are under pressure to create more content across more platforms than ever before. While AI tools promise speed, weak prompts consistently lead to generic, inconsistent, or severely off-brand results.
The competitive advantage isn't just having access to AI—it's knowing how to direct it. By mastering the structure of an effective prompt—defining audience fit, tone of voice, format, and campaign objectives—you can turn AI from a novelty into a highly productive marketing assistant.
Transform your workflow from fighting with generic AI outputs to consistently generating on-brand, campaign-ready assets.
We don't do theory. You will build and refine a reusable library of prompts for your specific marketing needs, categorised into six distinct creative areas.
Develop robust prompt frameworks for email newsletters, long-form campaign messaging, and product descriptions aligned with your exact brand tone.
Prompts designed to generate variations of social captions, including A/B testing variations for awareness, engagement, and conversion.
Master the specific vocabulary required to guide AI visual generators (subject, setting, style, lighting, composition) for exact mood boards and concepts.
Prompts that generate platform-ready short-form video scripts, defining hooks, pacing, call-to-actions, and visual directions. (Pairs perfectly with our AI Video Creation course).
Learn to prompt AI to turn raw material into a clear presentation structure with a strong narrative arc. (Gateway to our Build Better Presentations course).
Diagnostic prompts to review weak AI-generated outputs and follow-up prompts to refine clarity, tone, length, structure, and audience fit without starting over.
Marketers, Copywriters, Content Creators
CMOs, Agency Leads, Founders
Content, Objective, Pricing. The rhythm The Enablers use in every conversation.
One focused day of practical application. We break down the anatomy of a perfect prompt.
Open with the structural focus. Buyers want their teams standardising output quality. Emphasise that this is about creating a replicable system, not just throwing text at a chatbot.
Every learner finishes with:
The phrase to use. "The toolkit is the asset, not the course." The real value is the library of prompts they take back to their desks the next day.
Course fees are tailored per cohort. Small teams, medium and full department-wide cohorts each have their own arrangement.
SkillsFuture Credit applies for most Singaporeans aged 25 and above. Corporate cohorts may qualify for SSG support depending on company status and learner mix.
The Enablers prepare a clear cost breakdown after a short conversation — usually within one working day.
Compare against existing cost. An investment in your team's AI literacy is an immediate upgrade to your entire marketing engine and easily pays back in saved external copywriting and conceptual design costs.
"I was treating AI like a Google search bar and getting frustrated when it wrote terrible blog posts. Learning how to structure a prompt with constraints, tone profiles, and iterative feedback completely changed how our agency operates."
— David L., Content Strategist Composite, illustrative — to be replaced with named case study post-launch
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Tell us a little about your team, the production work that's currently bottlenecked, and where you'd like to take it. One of The Enablers will respond within one working day with a clear breakdown of fees, format options and the next available intake.
The toolkit is the asset, not the course. Prefer to talk first? Meet The EnablersRequired fields marked. The more we know, the sharper the proposal.
An Enabler has your details and will follow up within one working day with a tailored plan and the next available intake.